Consumer advertising and doctors' prescribing

BMJ 2005; 330 doi: https://doi.org/10.1136/bmj.330.7503.1332 (Published 02 June 2005) Cite this as: BMJ 2005;330:1332

Doctors may end up treating the effects of scaremongering

  1. Graham L G McAll, general practitioner (graham.mcall@gp-c88076.nhs.uk)
  1. 126 Devonshire Street, Sheffield S3 7SF

    EDITOR—Gottlieb reports a study finding that consumer advertising influences doctors' prescribing.1 Recently I have had several patients attend as a result of …

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