The road to fameBMJ 2005; 330 doi: http://dx.doi.org/10.1136/bmj.330.7503.1300 (Published 02 June 2005) Cite this as: BMJ 2005;330:1300
There is not a more expeditious road to fame than to speak or write unintelligibly, but with plausibility; nor a more certain mode of doing so, than by a person's not understanding his own meaning, since with the vulgar, the conclusion will ever appear valid, that he who is above their comprehension must be a great man. For this reason we have heard of late, irritability, sensibility, spasm, incitement, and collapse suggested as the causes of most disorders, with all the parade of affected knowledge, but real ignorance.
Sims J. A discourse on the best method of prosecuting medical enquiries. London: J Johnson, 1774: 60-1