Drug company is censured for offering perks to prescribing nursesBMJ 2005; 330 doi: http://dx.doi.org/10.1136/bmj.330.7498.984-c (Published 28 April 2005) Cite this as: BMJ 2005;330:984
- Zosia Kmietowicz
The drug company AstraZeneca has been censured by the UK drug industry's watchdog for offering nurses excessive hospitality at educational meetings located in luxury hotels.
The watchdog, the Prescription Medicines Code of Practice Authority, ruled that one of the meetings had breached clause 2 of the code of practice, which says that methods of promotion must never bring discredit on or reduce confidence in the pharmaceutical …
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