Au naturelle

BMJ 2005; 330 doi: (Published 28 April 2005) Cite this as: BMJ 2005;330:1033
  1. Liam Farrell, general practitioner
  1. Crossmaglen, County Armagh

    “I don't want any drugs,” she said, “I'd like something natural.”

    The term “natural” is a broad and much abused church. In terms of Things GPs Don't Like To Hear, it's right up there with “He's pulling at his ears.” It refers to the material world and to those phenomena that function independently of humans, but somewhere along the line it became hijacked by the marketing men into a Sunday feature magazine bourgeois conceit: shampoos with “natural” …

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