Reviews Science communication

Will the next Lord Winston please stand up

BMJ 2005; 330 doi: https://doi.org/10.1136/bmj.330.7497.971 (Published 21 April 2005) Cite this as: BMJ 2005;330:971
  1. Kristina Fiter, Roger Robinson editorial registrar (kfister@bmj.com)
  1. BMJ

    The race is on to find the winner of science's answer to television's Pop Idol

    Could you demonstrate how to make a refrigerator out of a punctured red balloon, or how to tell the temperature by the frequency of a cricket's chirping? Or would you be able to explain in lay terms how the most toxic substance on earth—Botox—can be used safely to remove wrinkles?

    Those who thought they could took part in an all-day competition in London last week to find the best new talent at communicating complex scientific ideas to the general public. Known as Famelab, the contest, which was held at the Science Museum's Dana Centre, is the brainchild of the Cheltenham Science Festival. More than 130 contestants had three minutes each to convince the judges that they deserved a place in the finals, later the same day. The 15 who reached that stage then had five minutes each to win a place in the national finals in Cheltenham on 11 June, where the two who made it will join up with other regional qualifiers from Manchester, Bristol, Cardiff, Glasgow, and Belfast. Whoever is …

    View Full Text

    Sign in

    Log in through your institution

    Free trial

    Register for a free trial to thebmj.com to receive unlimited access to all content on thebmj.com for 14 days.
    Sign up for a free trial

    Subscribe