- Jeanne Lenzer, medical investigative journalist (jeanne.lenzer@verizon.net)
- Kingston, New York state, USA
A forthcoming movie claims to spill the beans on Big Pharma
Think big. Think money. Think drugs. And then think of all the sly, silly, ethically impaired things that people will do to sell drugs, and you'll have a taste of Kathleen Slattery-Moschkau's film, Side Effects.
Slattery-Moschkau (pronounced Moscow, “like the city”) sold drugs for a living for Bristol-Myers Squibb and Johnson & Johnson, until she found it increasingly difficult to “look myself in the mirror,” and left her job after 10 years in the industry.
An aspiring screenwriter since her college years, Slattery-Moschkau, wrote, directed, and produced Side Effects, a satirical film about the dilemma of Karly Hert (Katherine Heigl), a drug representative torn between her conscience and some really good perks. Hert's company plans to roll out “the biggest drug launch of the 21st century” for its new antidepressant, Vivexx, which they enthusiastically promote as “absolutely the most efficacious drug your patients can use!” while cheerfully predicting that “Vivexx will make Prozac look like penny candy.”
Hert, who suffers pangs of conscience about some of the promotional techniques encouraged by her managers, launches a …
Sign in
Personal subscribers, sign in here:
Article access
Article access for 1 day
Purchase this article for £20 $30 €32*
The PDF version can be downloaded as your personal record
CiteULike
Connotea
Del.icio.us
Digg
Facebook
Reddit
Technorati
Twitter
Stumbleupon
Rapid responses
Latest Responses
Ethical considerations
Published 14 February 2012
Re: Diagnosis and management of Raynaud’s phenomenon
Published 14 February 2012
Re: Raised inflammatory markers
Published 14 February 2012
Re: Physical activity for cancer survivors: meta-analysis of randomised controlled trials
Published 14 February 2012
Smokefree cars in Wales: Laws are better
Published 14 February 2012
Most responses
Does anyone understand the government’s plan for the NHS? (17 responses)
Published 17 Jan 2012
Bad medicine: medical nutrition (15 responses)
Published 18 Jan 2012
Shared decision making: really putting patients at the centre of healthcare (8 responses)
Published 27 Jan 2012
Why legislation is necessary for my health reforms (8 responses)
Published 1 Feb 2012
How much of a social media profile can doctors have? (7 responses)
Published 23 Jan 2012