Food industry is under pressure to drop junk food advertisementsBMJ 2005; 330 doi: https://doi.org/10.1136/bmj.330.7485.215-b (Published 27 January 2005) Cite this as: BMJ 2005;330:215
- Rory Watson
The European Commission is stepping up pressure on the food industry to phase out junkfood advertisements targeted at children as part of moves to reverse the growing trend ofobesity among young people.
Commission and industry representatives have been consulting over the past six months on the best ways to introduce some form of self regulation. But Markos Kyprianou, the new European Union health and consumer affairs commissioner, has warned that he will not hesitate to use legislation if the talks fail.
“My preference is for self regulation, which could involve all …