Pfizer found guilty of breaching code

Pharmaceutical company Pfizer has been ordered to shut down a Dutch website about erectile dysfunction that it sponsors, after a complaint was upheld that it was guilty of the “unlawful public advertising” of its prescription only drug sildenafil (Viagra).

Dutch MP Agnes Kant brought a complaint after a series of radio commercials from Pfizer last October on erectile dysfunction.

Although Dutch law permits “symptom advertising”—which draws attention to specific medical conditions but does not name pharmaceutical …