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Pfizer found guilty of breaching code

BMJ 2005; 330 doi: http://dx.doi.org/10.1136/bmj.330.7484.162-b (Published 20 January 2005) Cite this as: BMJ 2005;330:162
  1. Tony Sheldon
  1. Utrecht

    Pharmaceutical company Pfizer has been ordered to shut down a Dutch website about erectile dysfunction that it sponsors, after a complaint was upheld that it was guilty of the “unlawful public advertising” of its prescription only drug sildenafil (Viagra).

    Dutch MP Agnes Kant brought a complaint after a series of radio commercials from Pfizer last October on erectile dysfunction.

    Although Dutch law permits “symptom advertising”—which draws attention to specific medical conditions but does not name pharmaceutical …

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