Look east

BMJ 2004; 329 doi: (Published 11 November 2004) Cite this as: BMJ 2004;329:1193
  1. Trisha Greenhalgh, professor of primary health care
  1. University College London

    I've been in Tokyo, the guest of a thousand Oriental dentists. For some years now, an enthusiast for my work has been translating my books into Japanese. A sophisticated marketing strategy has ensured that I am, in the words of one of the publisher's employees, a “very famous and honourable person in our country.”

    The car they sent to pick me up at the airport was large, black, and lined with …

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