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Benetton team designs WHO's road safety posters

BMJ 2004; 328 doi: (Published 08 April 2004) Cite this as: BMJ 2004;328:902
  1. James Maskalyk, emergency physician (
  1. Toronto, Canada

    But are images too elegant to drive home true horror of road trauma?

    Road trauma is a leading cause of death and lingering disability around the world. However, low and middle income countries bear a disproportionate part of the global burden. As safety standards improve along with the infrastructure in wealthier nations, the persistent mechanisation of industry and increasingly motorised transportation in developing countries thunders well ahead of the …

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