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Explicit ads seek to halt rise in sexual diseases

BMJ 2004; 328 doi: (Published 12 February 2004) Cite this as: BMJ 2004;328:412
  1. Trevor Jackson (, assistant editor
  1. BMJ

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    One of the spoof Valentine's Day cards

    A government sexual health advertising campaign has given a new meaning to the traditional romantic Valentine's Day's message. In place of slushy slogans describing the pain of Cupid's dart are explicit warnings about the agony of gonorrhoea and genital herpes.”I love you so much it hurts… when I pee,” reads the message on the front of a spoof Valentine's card warning of the risks of contracting chlamydia from having …

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