Public health gets a makeoverBMJ 2004; 328 doi: https://doi.org/10.1136/bmj.328.7434.293 (Published 29 January 2004) Cite this as: BMJ 2004;328:293
- Alison Tonks (firstname.lastname@example.org)
Glossy magazine launched to promote healthy lifestyles
Last week health secretary John Reid visited a north London swimming pool to launch a new glossy lifestyle magazine. Your Life! looks like the real thing. There is a soap star turned singer and a magic diet on the cover. Rock star Ms Dynamite pouts inside. And it fits in your handbag. But Your Life! is not the real thing. It is a health promotion magazine—21st century patient information about how to look after yourself, live longer, and find a smoking cessation clinic when you need one.
Your Life! is free and funded jointly by the Department of Health and 75 primary care trusts. It is produced by Dr Foster, independent publishers best known for their consumer guides to health care. All three are hoping that 24 pages of celebrities doing what they do best (talking about themselves) will reach …