Communicating riskBMJ 2003; 327 doi: https://doi.org/10.1136/bmj.327.7428.1403-a (Published 11 December 2003) Cite this as: BMJ 2003;327:1403
Compulsory measures can work
- Rosemary J Geller, director of health strategy (email@example.com)
- Shropshire and Staffordshire Health Authority, Stafford ST16 3SR
EDITOR—Thank you for devoting an issue of the BMJ to the important topic of communication and public perception of risk. As a public health doctor, I have long puzzled over the apparent dissonance between statistical and public interpretation of risk.
Risks imposed by others may be less acceptable than risks under individual control. In the examples covered …