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Sports expert defends “chocolate for equipment” scheme

BMJ 2003; 327 doi: http://dx.doi.org/10.1136/bmj.327.7424.1125-b (Published 13 November 2003) Cite this as: BMJ 2003;327:1125
  1. Amanda Elliot
  1. London

    A controversial, government endorsed campaign to tackle obesity by encouraging children to exchange chocolate bar wrappers for sports equipment is “showing positive results,” a former government adviser has claimed.

    Dr Sue Campbell, now chief executive of the Youth Sports Trust, said research suggested that the Cadbury Get Active campaign was not making children eat more chocolate.

    Giving evidence at the health committee inquiry last week, Dr Campbell said, “Early signs from an independent …

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