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Drug company and pharmacy send unsolicited samples of Prozac to Florida residents

BMJ 2003; 327 doi: https://doi.org/10.1136/bmj.327.7421.950-a (Published 23 October 2003) Cite this as: BMJ 2003;327:950
  1. Owen Dyer
  1. London

    A marketing scheme that involved sending unsolicited fluoxetine (Prozac) in the mail has led to a lawsuit in the US state of Florida against a local hospital, the drug's manufacturer (Eli Lilly), and Walgreen, a major US pharmacy chain.

    One of the recipients, a woman named only as SK, is suing for invasion of privacy. Her lawyers accuse the companies of sharing information from confidential medical records and using it to build a mailing list. They also allege that there was no valid prescription. In addition, Florida's attorney general is investigating the case to see if state …

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