Bmj Usa: Letter

RAPID RESPONSES FROM BMJ.COM: Webidence-based medicine

BMJ 2003; 327 doi: http://dx.doi.org/10.1136/bmjusa.01090006 (Published 19 November 2003) Cite this as: BMJ 2003;327:E63
  1. Bruce Slater ([email protected]), assistant professor
  1. George Washington University, Washington, DC, USA
  2. Unit for Cybermedicine, Department of Clinical Social Medicine, University of Heidelberg, Heidelberg, Germany
  3. Cooper Health System, Camden, New Jersey, USA
  4. Unit for Technology Assessment and Quality Assurance, Padova, Italy
  5. University of Washington, Harborview Medical Center, Seattle, Washington, USA
  6. Department of Epidemiology and Preventive Medicine Monash University, Victoria, Australia

    This article originally appeared in BMJ USA

    Editor—Isaacs and Fitzgerald provide an excellent review of alternative practice justification methods. May I suggest yet another method of persuasion practiced by the medical digiterati? Webidence is scientific (type 1) and pseudo-scientific (type 2) medical advice and opinion posted on a web site. The marker for this is “sticky eyeballs,” the measuring device is the web hit counter, and the unit is the unique hit and repeat visit count. Unfortunately no reputable authority exists for separating type 1 and 2. Perhaps a market niche?

    Profit-based medicine (aka opulence-based medicine)

    1. Gunther Eysenbach ([email protected]), researcher
    1. George Washington University, Washington, DC, USA
    2. Unit for Cybermedicine, Department of Clinical Social Medicine, University of Heidelberg, Heidelberg, Germany
    3. Cooper Health System, Camden, New Jersey, USA
    4. Unit for Technology Assessment and Quality Assurance, Padova, Italy
    5. University of Washington, Harborview Medical Center, Seattle, Washington, USA
    6. Department of Epidemiology and Preventive Medicine Monash University, Victoria, Australia

      Editor—One alternative, which …

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