Bmj Usa: Editor's Choice

BMJ lite

BMJ 2003; 327 doi: https://doi.org/10.1136/bmjusa.03020001 (Published 19 November 2003) Cite this as: BMJ 2003;327:E183

From BMJ USA 2003;Feb:58

Along with “rigorous” and “accessible,” the BMJ mission statement says it should be “entertaining.” Readers find entertainment in its provocative debates and journalistic exposÉs, the lighthearted fillers that appear between articles, and the whimsical remarks about the literature in “Minerva.” One rarely sees this kind of literary style in the more formal pages of major American medical journals.

The BMJ pulls out the stops in its annual Christmas issue, which by tradition offers an eclectic collection of amusing satire, unfamiliar perspectives, and the truly bizarre. To help share this refreshing material with American readers, in our first year of publication we made a point of including a “Christmas issue classic” in each issue of BMJ USA. We have since been unable to keep up this practice. The …

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