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German government under attack for anti-smoking advertisements

BMJ 2003; 327 doi: https://doi.org/10.1136/bmj.327.7411.360 (Published 14 August 2003) Cite this as: BMJ 2003;327:360
  1. Annette Tuffs
  1. Heidelberg

    German Cancer Aid, the leading German cancer charity, has asked the German health ministry to stop its anti-smoking advertising campaign (“smoke free”) immediately.


    Embedded Image

    “Smoking makes you grown up. That's right: your skin, blood vessels in the brain, and arteries age more quickly”

    The campaign, funded by the tobacco industry, is intended to prevent young people taking up smoking. But a spokesperson for the charity claims that the series of attractive …

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