No more free lunches: It is time to own up

BMJ 2003; 327 doi: https://doi.org/10.1136/bmj.327.7410.342-b (Published 07 August 2003) Cite this as: BMJ 2003;327:342
  1. Colin Fitzpatrick, medical adviser (cfitzptk@ehssb.n-i.nhs.uk)
  1. Eastern Health and Social Services Board, Belfast BT2 8BS

    EDITOR—I am always amazed by the naivety of my colleagues as they accept yet another free lunch/pen/foreign trip.1 They fail to recognise the sophistication of pharmaceutical marketing and excuse their behaviour on various grounds:

    • “It doesn't influence me.” If this were true, drug representatives would lose interest and move on to someone who is more …

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