No more free lunches: It is time to own up

doi:10.1136/bmj.327.7410.342-b

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Colin Fitzpatrick, medical adviser (cfitzptk@ehssb.n-i.nhs.uk)

Eastern Health and Social Services Board, Belfast BT2 8BS

EDITOR—I am always amazed by the naivety of my colleagues as they accept yet another free lunch/pen/foreign trip.1 They fail to recognise the sophistication of pharmaceutical marketing and excuse their behaviour on various grounds: