Baby milk company fined for advertising direct to consumers

BMJ 2003; 327 doi: (Published 07 August 2003) Cite this as: BMJ 2003;327:307
  1. Claire Laurent
  1. Banbury

    SMA Nutrition, part of Wyeth, one of the world's biggest manufacturers of infant formula milk, was last week fined a total of £26 000 ($41 900; €37 200) and ordered to pay costs of more than £34 000 after being convicted of six separate breaches of illegal advertising direct to consumers.

    In what is thought to be the first case of its kind, the company was prosecuted by Birmingham Trading Standards at Birmingham Magistrates Court. Judge Rod Ross described the company's breaches as “cynical and deliberate.”

    A mother in Birmingham drew the Trading Standards' attention to the advertisement in …

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