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Canadian health experts demand that tobacco firms stop using term “light”

BMJ 2003; 326 doi: https://doi.org/10.1136/bmj.326.7404.1418-g (Published 26 June 2003) Cite this as: BMJ 2003;326:1418
  1. David Spurgeon
  1. Quebec

    A group of Canadian health and legal experts has filed a complaint with the federal Competition Bureau to stop tobacco companies using the terms “light” and “mild” to describe cigarettes, calling the practice destructive and deceptive.

    The group includes three medical officers of health from major Canadian cities, the medical officer of health for British Columbia, and the University of Laval's dean of medicine. The Non-Smokers' Rights Association coordinated the filing of the complaint, its executive director calling the practice a “consumer fraud.”

    Dr Rob Cushman, medical officer of health for Ottawa, said: “It is …

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