New Zealand GPs call for end to direct to consumer advertisingBMJ 2003; 326 doi: https://doi.org/10.1136/bmj.326.7402.1284-c (Published 12 June 2003) Cite this as: BMJ 2003;326:1284
- Zosia Kmietowicz
GPs in New Zealand are petitioning the health minister to ban the advertising of prescription drugs to patients. New Zealand is one of only two countries that allow drug companies to advertise directly to the public; the other is the United States.
But GPs in New Zealand say that such advertising causes many problems that are bad for doctors, the economy, and patients. They have estimated that it cost the country $NZ2.7m (£0.94m; $1.56m; ‡1.3m) between …