EU health ministers reject proposal for limited direct to consumer advertisingBMJ 2003; 326 doi: https://doi.org/10.1136/bmj.326.7402.1284-b (Published 12 June 2003) Cite this as: BMJ 2003;326:1284
- Rory Watson
Moves to allow drug manufacturers to advertise directly to particular groups of patients have been rejected by European Union health ministers.
The European Commission had proposed relaxing the current ban on direct advertising of prescription drugs almost two years ago as part of a wide ranging reform of existing legislation on drugs. At the time the Commission argued that the initiative would not undermine the overall ban, as it would be subject to stringent conditions and would not constitute direct to consumer …