Letters

Journals should select drug advertisements more carefully

BMJ 2003; 326 doi: http://dx.doi.org/10.1136/bmj.326.7400.1211 (Published 29 May 2003) Cite this as: BMJ 2003;326:1211
  1. James J Oliver, specialist registrar in clinical pharmacology (james.oliver@ed.ac.uk),
  2. Simon R Maxwell, senior lecturer in clinical pharmacology
  1. Clinical Pharmacology Unit, Western General Hospital, Edinburgh EH4 2XU

    EDITOR—Until the ALLHAT study (antihypertensive and lipid lowering treatment to prevent heart attack trial) was published,1 there was little, if any, evidence of the clinical benefit of amlodipine in treating hypertension. Nevertheless, as testimony to the marketing success of Pfizer, amlodipine has become the world's biggest selling antihypertensive drug.

    Pfizer is obviously keen to publicise the …

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