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doi:10.1136/bmj.326.7399.1153-a

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James Owen Drife, professor of obstetrics and gynaecology

Leeds

To help you decide whether or not to read this article, there are certain things we need to tell you. You should think about them and share them with your family, close friends, or chatroom. This will empower you to give—or withhold—your consent to reading this column.

In the past, like other journals, we relied on “implied consent.” By opening the BMJ, turning it the right way up and finding the back pages …