Four futures for scientific and medical publishingBMJ 2003; 326 doi: https://doi.org/10.1136/bmj.326.7395.932/a (Published 26 April 2003) Cite this as: BMJ 2003;326:932
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- David G Guest, general practitioner (email@example.com)
- Lismore, NSW 2480, Australia
- BMJ West Africa, UK Office, Luton LU2 7AE
EDITOR—Abbasi et al are to be congratulated on their crystal ball gazing.1 Communication in the modern world is clearly changing, and even in the world of medical publishing the old ways are giving way to the new. Although Homer may make some minor changes, his children will never follow in his footsteps.
The future belongs to Lisa. Smart and articulate, she will thrive in a milieu that she manipulates so that useful information will flow towards her. By participating in her online communities and achieving status in these groups, she will be the one who knows (or at least who knows who knows) the required information.
Lisa will have accepted the basic precepts of the cluetrain manifesto (http://www.cluetrain.com/), its essence being that communication in the …