Theme issue for medics and health informed publicBMJ 2003; 326 doi: https://doi.org/10.1136/bmj.326.7381.166/a (Published 18 January 2003) Cite this as: BMJ 2003;326:166
Maybe not such a good idea
- James D Curran (firstname.lastname@example.org), general practitioner
- Glasgow G41 3LQ
- Centre for Global eHealth Innovation, Toronto General Hospital, R Fraser Elliott Building, 4th Floor, room # 4S435, 190 Elizabeth Street, Toronto, ON, Canada M5G 2C4
EDITOR—It is a good idea for people to be informed about health matters, to take more responsibility for their health, and to realise the benefits and limits of medicine.1 Whether it is a good idea to try to accomplish this through altering the format and content of the BMJ is another matter.
I think that the BMJ is first and foremost a trade paper, and its primary purpose should be to educate and inform practitioners of that trade. I also think that the reason why it is read outside the profession is because of the characteristics that make it a successful trade paper: the quality and detail of its articles, which arise out of who they are aimed at—namely, the medical profession. Changes to the content and format to appeal to a broader readership, whether for the reasons proposed by Eaton in her …