28 Days Later

BMJ 2002; 325 doi: (Published 09 November 2002) Cite this as: BMJ 2002;325:1119
  1. Anna Ellis, student editor
  1. BMJ

    Directed by Danny Boyle

    A film from Twentieth Century Fox

    UK release date: 1 November


    Rating: Embedded ImageEmbedded Image

    Londoners have been subjected to a series of posters on underground escalators over the past 28 days. On day one the poster was titled “Exposure,” on day three “Infection,” and on day eight “Evacuation.” Given the current political climate, commuters gave each other sideways glances, wondering if this was some bizarre public health warning or even anti-war propaganda.

    The posters were actually a clever advertising campaign for a new film. I thought it was going to be about bioterrorism. In fact, 28 Days Later …

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