A fifth of Americans contact their doctor as a result of drug advertisingBMJ 2002; 325 doi: https://doi.org/10.1136/bmj.325.7369.854/b (Published 19 October 2002) Cite this as: BMJ 2002;325:854
- Scott Gottlieb
- New York
One in five Americans says that direct to consumer advertising prompted them to call or visit their doctor to discuss an advertised drug, a new consumer survey has found.
The August PharmTrends survey by the US market research firm Ipsos-NPD also shows that 50% of consumers recalled seeing advertising for prescription drugs in the previous 12 months. This was up from 47% in the first PharmTrends survey, conducted in February 2002.
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