News Roundup [abridged Versions Appear In The Paper Journal]

A fifth of Americans contact their doctor as a result of drug advertising

BMJ 2002; 325 doi: https://doi.org/10.1136/bmj.325.7369.854/b (Published 19 October 2002) Cite this as: BMJ 2002;325:854
  1. Scott Gottlieb
  1. New York

    One in five Americans says that direct to consumer advertising prompted them to call or visit their doctor to discuss an advertised drug, a new consumer survey has found.

    The August PharmTrends survey by the US market research firm Ipsos-NPD also shows that 50% of consumers recalled seeing advertising for prescription drugs in the previous 12 months. This was up from 47% in the first PharmTrends survey, conducted in February 2002.

    Sildenafil (Viagra) tops …

    View Full Text

    Sign in

    Log in through your institution

    Free trial

    Register for a free trial to thebmj.com to receive unlimited access to all content on thebmj.com for 14 days.
    Sign up for a free trial

    Subscribe