European Court adviser rules against British American Tobacco and ImperialBMJ 2002; 325 doi: https://doi.org/10.1136/bmj.325.7365.616/c (Published 21 September 2002) Cite this as: BMJ 2002;325:616
- Rory Watson
The European Union is on course to introduce tougher restrictions on the manufacture, presentation, and sale of cigarettes after two of the world's largest tobacco companies recently had a major legal setback in their attempt to overturn the new rules.
These rules will require cigarette manufacturers to set aside 30% of the front of a packet for clear health messages such as “Smoking kills” and “Smoking seriously harms you and others around you.” Even more of the back (40%) will carry additional warnings.
The measures will cut the maximum permitted tar levels from 12 mg …