Book

# You are the Target. Big Tobacco: Lies, Scams—Now the Truth

BMJ 2002; 325 (Published 17 August 2002) Cite this as: BMJ 2002;325:395
1. Anne Charlton, emeritus professor of cancer health education. (anne.charlton@man.ac.uk)
1. University of Manchester

Georgina Lovell

Chryan Communications, Vancouver, Can$16.50/US$12.95/UK £6.70+shipping,

pp 200

ISBN 0973067004

See http://www.you-are-the-target.com/for ordering details

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The following quotation appears on the back cover and in the text of this book: “We don't smoke the shit, we just sell it. We reserve the right to smoke for the young, the poor, the black and the stupid.” It sounds apocryphal, but it is said to be the response of an R J Reynolds representative when asked why none of the company's executives smoked. Such a statement could be an eye …

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