Tobacco giant undermined Nicorette campaignBMJ 2002; 325 doi: https://doi.org/10.1136/bmj.325.7360.353 (Published 17 August 2002) Cite this as: BMJ 2002;325:353
- Ray Moynihan
- Washington, DC
Tobacco giant Philip Morris pressured at least two pharmaceutical manufacturers to water down antismoking messages in marketing campaigns for nicotine chewing gum and nicotine patches. This is one of the findings of research published this week in JAMA(2002;288:738-44)
Internal documents show that drug company marketing strategies for nicotine replacement therapies were dropped or modified after sustained pressure from the tobacco industry.
At the time of two case studies, which date from the mid-1980s to the early 1990s, tobacco companies were …
Log in using your username and password
Log in through your institution
Register for a free trial to thebmj.com to receive unlimited access to all content on thebmj.com for 14 days.
Sign up for a free trial