UK consumers reject direct advertising to patients by drug industryBMJ 2002; 324 doi: https://doi.org/10.1136/bmj.324.7351.1416/c (Published 15 June 2002) Cite this as: BMJ 2002;324:1416
- Mark Hunter
The pharmaceutical industry has accused the UK Consumers' Association of “muddying the waters” over the European Commission's plans to relax controls on the information it can provide directly to patients.
The European parliament is considering a pilot project in which drug companies will be able to set up interactive websites and telephone helplines to provide information on treatments for AIDS and HIV infection, asthma, and diabetes.
But the Consumers' Association opposes the plan and last week published a survey showing …