R J Reynolds fined $20m for advertising to young peopleBMJ 2002; 324 doi: https://doi.org/10.1136/bmj.324.7351.1415/a (Published 15 June 2002) Cite this as: BMJ 2002;324:1415
- Janice Hopkins Tanne
- New York
The leading US tobacco companies have had a losing streak of lawsuits on the west coast in the past month. On 6 June a Supreme Court judge in San Diego, California, Ronald Prager fined R J Reynolds $20m (£14m; €21m) for violating the $246bn multistate master settlement agreement of 1998 by advertising to young people.
In the settlement, tobacco companies agreed not to target advertising at young people, not to use cartoons in their advertising—such as Joe Camel (BMJ 1996;313:1349 and BMJ 1994;308:677)—and not to advertise on outdoor billboards.
“Other companies scaled back …