Broadcast of star's colonoscopy puts up screening by 20%BMJ 2002; 324 doi: https://doi.org/10.1136/bmj.324.7346.1118/c (Published 11 May 2002) Cite this as: BMJ 2002;324:1118
- Roger Dobson
A US television celebrity whose colonoscopy was shown live on television is being credited for a near 20% rise in the number of people having the procedure.
Doctors who tracked the number of colonoscopies in the months after the screening say the increase shows the power of celebrities, and they suggest that more research be carried out on using stars to promote public health messages.
The research, reported at the annual conference of the Society of General Internal Medicine in Atlanta …