Toxic complacency

BMJ 2002; 324 doi: (Published 11 May 2002) Cite this as: BMJ 2002;324:j

How can we be so complacent about 3000 deaths and 30 000 serious injuries every day as a result of road traffic crashes (p 1107)? That's about the same number of deaths and many more injuries than resulted from the attack on the World Trade Centre happening every day, year after year. Why is there not worldwide demand for action rather than ignorance, indifference, and evasiveness?

One reason is that the deaths and injuries happen every day. They are “business as usual.” And they are scattered. We can't see 3000 corpses in one place. The deaths happen mostly in the …

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