Letters Proper benchmark for drug prescribing needs to be found BMJ 2002; 324 doi: https://doi.org/10.1136/bmj.324.7344.1039/a (Published 27 April 2002) Cite this as: BMJ 2002;324:1039 Article Related content Metrics Responses Peer review Related articles Primary Care Influence of direct to consumer pharmaceutical advertising and patients' requests on prescribing decisions: two site cross sectional survey Published: 02 February 2002; BMJ 324 doi:10.1136/bmj.324.7332.278 See more Evidence review ordered by government backs minimum alcohol pricing BMJ December 05, 2016, 355 i6546; DOI: https://doi.org/10.1136/bmj.i6546 Woman denied abortion in Ireland is offered €30 000 compensation BMJ December 05, 2016, 355 i6530; DOI: https://doi.org/10.1136/bmj.i6530 Communicating risk to patients in the emergency department BMJ December 05, 2016, 355 i6437; DOI: https://doi.org/10.1136/bmj.i6437 The future of NHS dentistry in Scotland BMJ December 05, 2016, 355 i6466; DOI: https://doi.org/10.1136/bmj.i6466 The Association of Cancer Physicians responds to “Cancer drugs, survival, and ethics” BMJ December 05, 2016, 355 i6487; DOI: https://doi.org/10.1136/bmj.i6487