Letters

Proper benchmark for drug prescribing needs to be found

BMJ 2002; 324 doi: http://dx.doi.org/10.1136/bmj.324.7344.1039/a (Published 27 April 2002) Cite this as: BMJ 2002;324:1039
  1. Uwe E Reinhardt (reinhard@princeton.edu), professor of economics and public affairs.
  1. Princeton University, Princeton, NJ 08544, USA

    EDITOR—At the risk of annoying my Canadian friends who reported the influence of direct to consumer pharmaceutical advertising and patients' requests on prescribing,1 I would point out two studies published in JAMA.

    Firstly, Allison et al found that doctors at major teaching hospitals properly prescribedEmbedded Imageblockers (and other drugs) more frequently than did doctors at minor teaching hospitals and non-teaching hospitals.2 For Embedded Imageblockers, for example, major …

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