Complaints about advertising of medicines are encouragedBMJ 2002; 324 doi: https://doi.org/10.1136/bmj.324.7341.850/a (Published 06 April 2002) Cite this as: BMJ 2002;324:850
- Heather Simmonds, director. (email@example.com)
- Prescription Medicines Code of Practice Authority, London SW1A 2DY
EDITOR—Carvel has given his personal view about advertising by pharmaceutical companies and the code of practice for the pharmaceutical industry of the Association of the British Pharmaceutical Industry.1 The code is administered by the Prescription Medicines Code of Practice Authority, at arm's length from the association itself. The code is available from the authority, the association's website (www.abpi.org.uk/), its medicines compendium, and the eMC website (www.emc.vhn.net/).
The Prescription Medicines Code of Practice Authority supports Carvel's view …