This Week In The Bmj

Internet users say and do different things about quality

BMJ 2002; 324 doi: (Published 09 March 2002) Cite this as: BMJ 2002;324:a

Internet users explore only the first few links on general search engines when seeking health information and do not check out the “about us” sections of websites or read disclaimer or disclosure statements. Often they don't remember the site they got their health information from. In their qualitative study, Eysenbach and Kohler (p 573) found that while the consumers said that they looked for the source and design to assess the credibility of a site, in practice they rarely bothered.

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