Government launches intensive media campaign on MMR

BMJ 2002; 324 doi: (Published 16 February 2002) Cite this as: BMJ 2002;324:383
  1. Zosia Kmietowicz
  1. London

    The UK government is launching an intensive media and education campaign to try to regain public confidence in the troubled measles, mumps, and rubella vaccine and reverse the slump in uptake.

    A full page advertisement in support of the MMR vaccine will appear in the national press in the next few days. It will include a statement from the chief medical officer, Professor Liam Donaldson, promoting the combined …

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