Scots think healthy food is “boring and tasteless”BMJ 2001; 323 doi: https://doi.org/10.1136/bmj.323.7326.1386d (Published 15 December 2001) Cite this as: BMJ 2001;323:1386
- Bryan Christie
Healthy eating is making people miserable. Research carried out in Scotland for the Food Standards Agency found that people think of healthy eating as being regimented, boring, and tasteless.
The agency said that the findings are important and should be used to develop new methods of encouraging the public to eat better. In particular, it would like to see greater emphasis placed on highlighting the life enhancing benefits of a healthy …