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Selling drugs — with a little help from a journalist

BMJ 2001; 323 doi: https://doi.org/10.1136/bmj.323.7323.1258a (Published 24 November 2001) Cite this as: BMJ 2001;323:1258
  1. Rob Burton, freelance journalist,
  2. Bob Burton, freelance journalist
  1. Canberra, Australia
  2. Canberra, Australia

    How exactly are journalists recruited to work on behalf of corporate clients? An advertisement placed earlier this year by public relations firm Chandler Chicco Agency offers an insight.

    In August, CCA was seeking to hire a freelance journalist to attend a diabetes conference. Brynn Thomas from the New York office of CCA, a specialist in public relations for the pharmaceutical and biotech industries, arranged for a small ad to be distributed to a jobs email list of US science writers. “Healthcare public relations agency is seeking a freelance journalist to attend the EASD (European Association for the Study of Diabetes) meeting in Glasgow, September 9-13, 2001,” the ad read. …

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