Choice

The passage from the BMJ to the Scunthorpe Daily Echo or CNN

BMJ 2001; 323 doi: https://doi.org/10.1136/bmj.323.7309.0/a (Published 18 August 2001) Cite this as: BMJ 2001;323:a

Every Tuesday the BMJ sends out hundreds of press releases on what's in the forthcoming issue. The other big journals send them too. We do this in the hope that it improves both the quality and quantity of coverage—plus we want to bang our own drum. Some weeks the BMJ gets massive coverage, but other weeks it gets almost none.

Picking the stories to press release is tricky, but one rule is to pick stories that the media are likely to cover rather than ones we think they should be covering. Much as we might …

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