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A choice image

BMJ 2001; 322 doi: https://doi.org/10.1136/bmj.322.7300.1496 (Published 16 June 2001) Cite this as: BMJ 2001;322:1496
  1. Gavin Yamey, deputy editor
  1. wjm—Western Journal of Medicine

    Gavin Yamey previews a US advertising campaign for mifepristone, the early pregnancy abortion pill

    Dead fetuses. Weeping mothers. Doctors portrayed as murderers. In the United States, we are force fed a steady stream of graphic advertisements funded by opponents of abortion. Their latest target is mifepristone (RU-486), which was approved by the Food and Drug Administration in September 2000.

    Operation Rescue, an antiabortion group that believes in “taking the battle to the streets” (www.operationrescue.org), is driving its “Truth Truck” across the United States. The truck carries a billboard showing a fetus on the gloved palm of a doctor's hand, supposedly representing a pregnancy terminated by mifepristone. Next to it is a mother in anguish. The caption reads, “One dead. One wounded.”

    In its “battle” to impede women from choosing to have an abortion, the antiabortion lobby has used advertising as a weapon. It makes sense, therefore, that supporters of mifepristone are using a …

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