Soundings Soundings

Say nointy-noine

BMJ 2001; 322 doi: (Published 20 January 2001) Cite this as: BMJ 2001;322:181
  1. James Owen Drife, professor of obstetrics and gynaecology
  1. Leeds

    As every television presenter knows, credibility in the new millennium means having an accent. This varies with the target audience. For the young, Essex is the linguistic place to be. The middle aged prefer Ireland, Wales, or Barnsley. Traditional BBC English is aimed at the over 70s.

    The public is being conditioned to mistrust upper class speech, not just in Britain, where it is mocked, but worldwide. The archetypal villain in a Hollywood movie sounds like …

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