Letters

Doesn't everyone know that purpose of advertising is to promote products?

BMJ 2001; 322 doi: http://dx.doi.org/10.1136/bmj.322.7277.52 (Published 06 January 2001) Cite this as: BMJ 2001;322:52
  1. Y Chan ([email protected])
  1. 8C, Block 7, Villa Concerto, Symphony Bay, Saikung, Hong Kong

    EDITOR—Hastings and MacFadyen's paper about tobacco advertising tried to establish that the tobacco industry targeted those below the legal age for smoking, but the conclusion seems uncertain.1 They wrote: “The precise definition of ‘young’ remains contentious.” Later they said “Whether the industry is deliberately targeting under 16 years olds remains a matter for dispute.” Words like “contentious” and “dispute” imply uncertainty. The industry insisted that it only targeted young adults—young but adults nevertheless—and there is no concrete evidence from industry documents to disprove this. Documents …

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