Choice

Getting closer to patients and their families

BMJ 2000; 321 doi: https://doi.org/10.1136/bmj.321.7275.0 (Published 16 December 2000) Cite this as: BMJ 2000;321:0

“The whole structure of medicine has been based on the assumption that physicians have the current information and patients do not. The bottom line is, the consumer will have virtually all the information the professionals have. This is comparable to the way communism fell. Once people start getting in good communication you won't be able to play the game in the same way.” So said Tom Ferguson, a US physician who wrote recently for the BMJ (321: 1129). Don Berwick, another US physician, who has been advising the British government on …

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