Film Film

Two minutes to change minds

BMJ 2000; 321 doi: https://doi.org/10.1136/bmj.321.7267.1028 (Published 21 October 2000) Cite this as: BMJ 2000;321:1028
  1. Jason Roach,
  2. Gavin Yamey
  1. BMJ

    1 in 4, two minute trailer showing at Warner cinemas, October to December Directed by John Selby

    A naked man is curled up, holding himself, in the corner of an empty room. The atmosphere is bleak—a stark wooden floor, bare walls, and a melancholy piano score courtesy of Michael Nyman.

    Is this a new art house movie? Far from it. In attempting to combat the stigmatisation of people with mental illness, the Royal College of Psychiatrists is launching a two minute trailer to be shown in Warner Village cinemas from the end of October to December. Its title, 1 in 4, reinforces the message that any of us can suffer from mental health problems. The film will appear in English cinemas, at the Warner Brothers cinema in Inverness, and at the 45th Film Festival in Cork.

    The college has chosen film as the medium for its message because it wants to target young people. Its recent survey of public attitudes …

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