Campaigners accuse tobacco firm of dubious ployBMJ 2000; 320 doi: https://doi.org/10.1136/bmj.320.7247.1427/a (Published 27 May 2000) Cite this as: BMJ 2000;320:1427
- Simon Chapman
The antismoking campaign group Quit from Melbourne, Australia, has accused the cigarette manufacturer Philip Morris of trying to win popularity among young people through dubious marketing devices. The company has been giving away, with its cigarettes, free keyrings with a concealed vial suitable for carrying drugs.
Quit's staff were given such a key ring when they recently bought a box of Philip Morris's Alpine Extra Light cigarettes. The metal tube attached to the ring can be unscrewed to reveal inside a small glass vial …
Log in using your username and password
Log in through your institution
Register for a free trial to thebmj.com to receive unlimited access to all content on thebmj.com for 14 days.
Sign up for a free trial